Wired reports that more than 35 partners at EY, formerly Ernst & Young, have used Personalize to create what they call “artificial reality identity,” or ARIs - client presentations and emails with synthetic video clips starring virtual body doubles of themselves. Aptly called Personalize, it can translate videos featuring actors or staff members into over 40 languages. Synthesia recently made generally available a product that personalizes videos to specific customer segments. And it partnered with Reuters to develop a prototype for automated video sport reports. The company also worked with director Ridley Scott’s production studio to create a film for the nonprofit Malaria Must Die, which translated David Beckham’s voice into over nine languages. Synthesia says that client CraftWW used its platform to ideate an advertising campaign for JustEat in the Australian market featuring an AI-manipulated Snoop Dogg. After typing or pasting in a video script, Synthesia generates a video “in minutes” with custom backgrounds and an avatar that mimics a person’s facial movements and how they pronounce different phonemes, the units of speech distinguishing one word from another. Synthesia customers choose from a gallery of in-house, AI-generated presenters or create their own by recording about 5 to 40 minutes’ worth of voice clips.
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