It became the third-best-selling cookie, after Chips Ahoy! and the market leader, Oreo, both from Nabisco. It was "the biggest new-product success in the industry in more than 25 years. Teddy Grahams sold more than $150 million worth in its first year. The snacks also contain no trans fat and are also considered a good source of calcium with a significant amount of iron. In response, Nabisco increased the amount of whole grain flour used in the snack.
In a 1992 New York Times article, Eating Well, Marian Burros pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour. Nabisco considers Teddy Grahams to be a healthy snack choice. There are also Teddy Soft Bakes which are baked treats with either a vanilla or chocolate filling. Nabisco has also put out various other products under the Teddy Grahams brand, including various Disney character shaped grahams, a larger bear shaped chocolate-iced cookie line called Dizzy Grizzlies, and a cereal called Teddy Grahams Breakfast Bears. A chocolate chip, birthday cake and a discontinued oatmeal variety have since been introduced as a cereal. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors.
Introduced in 1988, Teddy Grahams come in two distinct shapes: bears with arms up and legs closed, and bears with legs open and arms down.
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Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco.
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